If you know anything about online marketing you know the importance of search engines – especially Google. For the last number of years Google has dominated the online search field. You cannot possibly be serious about online marketing unless you spend time getting ranked in Google. There are other search engines such as Bing, but for the purposes of explaining how the search engines work I will use “Google” to cover all of them.
Trying to get the search engines to drive traffic to your website(s) is called Search Engine Marketing or SEM. SEM involves different ways of trying to influence search engines to give you high ranking for searches done on your most important keywords.
There are two main types of traffic you can get from Google – “free” (or “organic”) and “paid” (or “sponsored”). This article is about getting “free” (organic) traffic by getting high rankings when people search Read more: